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Mercedes Benz: Cultivating Beauty
Mercedes Benz is actually one of the leading car brands of the world. Its 3 pointed star logo has been a symbol of quality and innovation, ever since its inception. The very ownership of its cars renders one respect and status, in the eyes of his peers. So what has made the parent company of Mercedes Benz, i.e.Daimler Chrysler, opt for brand development? The answer to this question revolves around three subjects; and that are Daimler Chrysler, Mercedes Benz as well as global change. To read other mercedez articles make sure to visit pre owned mercedes benz.
A hoard of new designs and changes in the pre set concepts have affected the brand’s records in a negative manner. Unlike Daimler Benz before, Daimler Chrysler doesn’t have Mercedes Benz as its only major brand now. Segregation among the in house brands has to be well defined by the parent company to avoid crisis.
There have been innumerous car brands in the world today that have launched superior quality specifications and to keep pace with all of these, Mercedes is taking several new measures. To meet the expectations of the ever changing economy, Mercedes handed over its brand management to a well known advertising company around June 1999. The task assigned to them was to take into account the growing power of the internet; and accordingly design an extraordinary Brand Design System. It aimed at making the brand design and other concepts accessible for all the dealers and agencies around the world as well as the internal audience for the brand.
They then went on to form a statement, which was meant to convey their special heritage and their brand values ‘the Brand Expression. This Expression wasn’t just a namesake; rather communicated the way of working of the entire Mercedes Benz team. To make the project worthwhile the brand expression was complemented with the specific design guidelines, the general design guidelines and not to mention the basic design elements. For more information on mercedez check out mercedes benz cars.
The design element basics included the brand mark, colors and typefaces. Although the star is being reworked upon to get a more contemporary look, yet it is here to remain as an intrinsic part of Mercedes. A wide range of applications ranging from templates for stationery, to guidance on exhibitions and web design are dealt under the General Design Guidelines. With the advent of e-business, online presence has almost become indispensable for any firm today; and so it is important to have the perfect web designing.
Working on specified business areas and sub brands of services, in accordance with these two Brand Design elements, is what Specific Design Guidelines are all about. This requires for the sub brands to have some flexibility, within the brand’s broad spectrum; enabling it to meet its own specific needs, apart from the common needs of the brand. The technology used by Mercedes Benz to communicate its values and guidelines, is no less another expression of the same. Using the digital technology for its external and internal uses, the brand plans to manage its already famous e-branding.
The brand has used technology to pay attention to its millions of users all across the world. They now have this great resource available to them 24/7; which provides information ranging from mere images to online help to up to date brand information, all in one place. The emphasis is on simple navigation and helpful features such as magnification, rather than on screen effects or animation.
This Brand Design System of Mercedes Benz, being accessible, user friendly as well as comprehensive, is unparalleled. It is comprehensive, accessible and user friendly. To sum things up, it is extremely important for different brands within a company to have clear distinctions, both externally and internally.
When dealing with a global project such as this, interpretation of the brand expression must be clearly defined. Once again, the good part about the website is its clarity and effective features.
LSDJ-MC2 — LSDJ MIDI Adapter – Sync Demo
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